Tuesday 11 June 2019

Why you need a business budget - especially relevant for SMEs




Starting or running a business is a thrilling prospect. But once the money starts rolling in, many business owners put financial budgeting on the back burner.

The fact is, structured planning can make all the difference to the growth of your business. Knowing where your business stands in a financial sense allows you to focus on growing profits, reduce operational costs and improve your margins.

Budgeting is a great way to keep businesses on track with finances, growth and profits.

Although formalising this process on paper doesn’t have to be time-consuming, only one in three business owners regularly spends time on strategic and business planning, according to research by Sydney financial services firm Hill Rogers.

And, while 69 per cent of SMEs have a trusted advisor, many have never discussed their business concerns with them, the research also revealed.

Budget benefits

Producing a financial report is an empowering process. It serves as a forward projection of the business’ expenditure and earnings, enabling you to make sound business decisions and continuous improvements, as well as obtaining finance during growth phases.

“Setting a budget is about becoming financially literate, which is an important skill. The better you understand your business finances, the higher chance you have at success in business,” says TAFE NSW management and small business teacher and Skills for Business program coordinator, Anthony Jones.

He reminds small business owners that those without a budget tend to struggle to reach growth milestones. Less understanding of cash flow makes it difficult to implement strategic growth plans, he adds.

“Businesses without a budget often feel as though they never have the money to purchase what they need to run their business,” says Jones. Hiring new staff, equipment purchases or marketing activity all costs money, after all.

Budgets help keep a plan of upcoming expenses, as well as ensure that profit isn't turning into loss.

“Budgeting is critical to the management planning process. Without one, you have no idea of upcoming expenses. A budget will ensure you don’t get stuck paying for items that can turn profit into loss.”

How to tackle it

A basic spreadsheet is a good start. Make sure you dip into your accounting program to ensure you’re using accurate figures. This is no time for guesswork.

Some other figures you’ll need for your budget include recurring income and expenses, predictions of future income, business overheads, staffing costs, and debt repayments.

Strong revenue figures are great, but if you’ve got more outgoings than revenue coming in, you could be in strife. Your business may be able to sustain higher outgoings for a short period if you’ve got cash available to survive the ups and downs, but longer-term dips spell trouble.
A spreadsheet is a great way to keep track of a budget.

Make sure your budget covers a specific timeframe. This process will also enable you to identify seasonal patterns, which is useful for price adjustment decisions.

“Having a well-planned business budget mapped out like this can mean the difference between success and failure. And this is true whether the business is a sole trader or a larger company structure,” says Jones.
Content from TAFE NSW

Thursday 23 May 2019

This is really simple stuff but, works enormously well and costs very little!


So often in sales we think the answer has to be complicated.
This is particularly the case when it comes to getting more clients (prospecting).
There are all sorts of advanced systems for finding and converting new customers. These can be very expensive, complex and dangerous – seducing business owners and sales staff into spending too much time studying how they work them and then, relying far too heavily on them.  
I worked for a company that introduced such a CRM system when just this scenario happened. After endless webinars and hours training in the field a Sales Manager said to me ‘listen Julian, do you want me to be an expert with this CRM or sell, as I can’t do both’ A real wake-up call!!!!!
The reality is, there are some really simple ways you can greatly increase how much money you make in your business through new customers. One of these is so basic, so elementary, that most business owners and sales staff ignore it:
Endlessly stay in touch with potential customers.

  • A phone call every couple of months but, not just with the message ‘just checking in’, have a reason for calling. It could be news about your company with a new or revised product or service or, you read something about their company that you would like to learn more about.
  • A e-newsletter with relevant information on your company every month or so.
  • Sending them new samples.
  • Invite them into your place of work to experience a new product or service. Maybe make it an ‘open-house’ with other prospects…..and customers (now, there’s a great combination) with some refreshments....also to meet other members of your team. I have some examples of doing just this with some amazing results - call me to find out more.
  • Pass on an article you might have read which you feel they may not have seen but would find useful/interesting.
  • If they support a sporting team that does particularly well call to congratulate them but, make sure you know what you are talking about as this strategy (and these are all planned strategies) could horribly back-fire.
This is really simple stuff but, works enormously well and costs very little but, very few business owners or sales staff do it, (spending too much time ‘IN’ their business and not enough time ‘ON’ their business!)
So, before you invest in some ultra slick CRM system or begin studying the latest cutting-edge Jedi sales persuasion tricks, take a moment to ask yourself this:
Am I constantly staying in touch with at least twenty potential customers?
Because, this one exceedingly simple sales strategy alone WILL help you grow your business.

Tuesday 21 May 2019

How Your Energy Affects Your Business Success



Watching an episode of ‘The Good Fight’ the other evening, one of the lawyers had to do some work in call centre. Next to her screen was a mirror and a sign in the middle saying ‘SMILE’. When she asked the supervisor why, he said that “you sound so much better to the person on the other end of the phone when you smile”, which is very true…..try it, I’ve put a sign like that up in front of me.




This made me think of something Siimon Reynolds, one of the world's leading business mentors, recently posted titled How Your Energy Affects Your Business Success.          
When it comes to winning clients, everyone talks about the same things.
Have a great product. Market well. Be price competitive. Go the extra mile.

That kind of stuff.

But there’s another major element that is at least as important to succeed in business. Yet virtually nobody talks about it.

It’s the quality of your energy.

Meaning, how do people feel around you? Are you a neutral or down force, or do you uplift people within your environment with your positivity, passion and interest?

We all know that business is hyper competitive. It’s hard to get any material advantage over your competitors at all - and even those you manage to obtain are usually copied and nullified within months.

There’s always someone who can do it cheaper. And many times, better and cheaper.

So, in a business environment like this, how can we win?

By exuding a better energy. By making people feel fabulous in your presence. By emanating a sense of possibility.

  • By being upbeat and light, even as you discuss issues that are heavy.
  • By being somebody, people feel really good around.
We are kidding ourselves if we think business is done purely on the rational level. Numerous times, and you would have experienced this, decisions made based on how a CEO ‘feels’ about a person or company.

Whether they’d enjoy spending their days working with them.

If you are not doing as well as you could be, take a moment to consider what kind of energy you are giving out.

A better-quality energy changes everything.









Sunday 3 February 2019


Learning from wild animals




In some circles this is considered one of the best photos of the century – read how mankind could learn from it!!! A lioness and her cub were crossing the savanna in Africa, the heat was excessive and the cub was having great difficulty walking.  An elephant realized that the cub would probably die so, carried it by its trunk to a waterhole, and walking beside, looking quite calm, its mother!

And yet we call them 'wild animals'! What a great lesson this interaction is for mankind, who spend a lot of time hating, fighting and killing one another.  I’m going to use this picture as my screensaver to remind me every day, why don’t you.

Tuesday 26 June 2018

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For additional information
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Good Liaisons is a marketing agent for MyTravelResearch.com 




Tuesday 5 June 2018

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Tuesday 29 May 2018

THE TRAVEL TRENDS AND INSIGHT HUB




You have just watched the co-founders of MyTravelResearch.com.au, Bronwyn White and Carolyn Childs, explain how their market research agency, that specialises in the travel and tourism industries, works....

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Their clients are currently unlocking a substantial amounts of market intelligence and research about the travel and tourism industry in reports THAT WILL ALSO HELP YOU;
  • Increase your bookings or visitations
  • Increase customer spend
  • Increase length of stay
  • Discover new opportunities and niche markets
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  • Uncover any threats that are looming - you don't know what you don't know

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Good Liaisons is a marketing agent for MyTravelResearch.com

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